Xreal Launches Lightweight, Affordable Smart Glasses to Challenge Meta

Xreal's new $299 smart glasses challenge the industry's push toward feature-heavy headsets by prioritizing lightweight wearability for everyday content consumption. The move signals that consumers may prefer simpler, more affordable displays over Apple and Meta's powerful but bulky mixed-reality devices. This approach could redefine AR accessibility, positioning lightweight glasses as a practical alternative to premium all-in-one headsets.