Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal

Walmart's Instant Checkout feature within ChatGPT has underperformed, with conversion rates three times lower than traditional click-out purchases, prompting both companies to pivot. Instead of fixing the flawed single-item checkout experience, Walmart will embed its own chatbot Sparky inside ChatGPT to enable synced cart and multi-item shopping. Top-selling categories through the current system include supplements, automotive, beauty, and hardware, often driven by GLP-1 drug-related health queries.