From Vercel to Cloud Run: What a Production Next.js Migration Actually Involves

Growing teams often outgrow Vercel's constraints as infrastructure consistency becomes critical. This real-world migration demonstrates concrete wins—45ms versus 170ms TTFB—while exposing the operational cost of managing two separate deployment platforms. For teams already invested in GCP infrastructure, consolidating under a unified DevOps model offers significant latency and operational gains, though it requires deeper infrastructure expertise than managed platforms demand.