The CRM Migration That Exposed 40,000 Hidden Duplicates

CRM migrations often expose underlying data quality issues that were previously hidden by automated deduplication systems. This real-world case reveals how organizations can accumulate duplicates at alarming rates—40% of their database—with significant business impact on sales productivity, marketing expenses, and reporting accuracy. Proactive data cleanup before and during platform migrations is critical to realizing ROI and preventing similar crises.