We Have Learned Nothing

The article argues that any widely adopted startup methodology causes founders to converge on identical strategies, eliminating differentiation and leading to failure. It traces how the 'New Punditry'—Steve Blank's customer development, Eric Ries' Lean Startup, Osterwalder's Business Model Canvas, and design thinking—replaced older, worse advice by claiming to offer a scientific approach to entrepreneurship, yet the paradox remains that following any universally known method undermines its value.