Wallet Messaging: How to Reach and Activate High-Value Users Across Multiple Channels

Wallet messaging enables Web3 projects to communicate directly with users via their wallet addresses using onchain activity data, bypassing traditional email or phone-based outreach. It supports multi-channel delivery through in-app notifications, XMTP, and Farcaster, allowing precise segmentation of dormant, high-value, or high-intent wallets. Key use cases include reactivating inactive users, driving staking or minting actions, improving retention, and rewarding loyal community members.