Uber COO, tokenmaxxing에 쓰는 돈을 정당화하기가 점점 어려워지고 있다고 말해

Uber's struggle to justify massive AI spending marks a critical shift from experimental 'tokenmaxxing' to a focus on tangible ROI in the enterprise sector. As companies begin linking AI costs to hiring freezes and engineering trade-offs, the industry is entering a reality-check phase where token efficiency and actual product utility must be proven over sheer consumption volume.