TurboTax Launches Aggressive Early Filing Campaign With Up to $150 Savings

TurboTax's April campaign directly addresses the cost barrier that delays tax filing for millions of users. By offering up to $150 in savings across tiered services—from guided self-filing to complete professional management—and enforcing early-bird deadlines, the promotion makes premium tax assistance genuinely affordable while encouraging prompt filing. The combination of urgency and choice creates a compelling incentive for both new and existing customers.