Mining Naver Webtoons: Predicting K-Content Hits Before They Reach Netflix

Naver Webtoon's 70+ million monthly readers generate publicly available performance data on every title—subscriber counts, ratings, and genre trends. By scraping and analyzing this data, studios can identify adaptation candidates early, transforming IP scouting from intuition into data science. This gives content strategists a competitive edge in discovering tomorrow's global streaming sensations before Netflix and other platforms.