They Built for 18 Months Then Discovered Their Brand Name Was Already Taken

Two SaaS founders spent 14 months building a product under the name Remotelysync, only to discover three weeks before launch that the name was already taken across Instagram, Twitter, GitHub, and Reddit by unrelated companies. They chose to rebrand, which cost them $15,000, a ten-week delay, a lost investor, and lost beta customers—all of which could have been avoided with a simple 10-minute cross-platform name check before committing to the brand.