Why Sony-Honda's EV Gamble Failed to Resonate

Afeela's cancellation exposes the gap between technological innovation and market reality. The vehicle faced structural barriers few could overcome: a sedan in an SUV-dominated EV market, 300-mile range undercut by competitors like Lucid Air and Rivian, and a $90,000 price tag justified only by entertainment features that required full autonomy—years away from reality. The failure underscores a critical lesson: even tech giants must align product strategy with actual consumer demands and market timing rather than betting on imminent breakthroughs.