The Timeless Ritual: How Every Tech Boom Triggers a Naming Frenzy

The article reveals that AI branding is not a novel phenomenon but part of a three-hundred-year pattern where every major technological breakthrough generates a naming bubble—companies add the trendy prefix to capitalize on the moment, whether or not they actually employ the technology. From the South Sea Bubble to blockchain and AI, this recurring human behavior reflects a predictable cycle of hype and eventual culling. Understanding this pattern helps distinguish genuine technological advancement from opportunistic marketing.