Web Browsers Become the New Front in Big Tech's Ad Tracking Cartel

Meta, Google, Apple, and Mozilla are embedding a standardized ad-tracking system directly into web browsers, creating an unfair advantage for Big Tech's own advertising while sidelining smaller publishers and ad-supported content creators. This cartel approach circumvents typical privacy regulations and consent mechanisms, allowing these companies to track users while competitors face stricter compliance requirements. The scheme represents a troubling consolidation of power where browser makers simultaneously control the ad measurement infrastructure and benefit from it.