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Why Popular Backlash Won't Stop Ferrari's Contrarian EV Strategy
Ferrari Luce 논란, 럭셔리 EV 시장에선 왜 문제가 아닐까
Why it matters
The Ferrari Luce controversy reveals that luxury automakers don't require universal approval to succeed—they need only sufficient demand from their affluent customer base. This challenges conventional assumptions about EV adoption, demonstrating that high-end brands can forge their own path despite public skepticism. Meanwhile, Texas's expanded autonomous vehicle oversight introduces regulatory transparency that reshapes how self-driving companies operate and are held accountable.
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