Why Native Apps Are Stealing the Web's Competitive Edge

This analysis highlights how the industry's shift toward native apps often abandons proven browser capabilities—such as tabs, deep linking, and bookmarking—for fragmented, proprietary experiences. With many mobile apps simply wrapping web content in native shells, the article raises a critical question: why are developers recreating solved problems when the open web already provides superior UX primitives and user benefits like portability and platform interoperability?