How Steve Jobs Engineered Apple's Decade of Design Dominance

Steve Jobs' return to Apple in 1997 launched one of technology's most transformative product cycles, fundamentally reshaping the industry through bold design and strategic clarity. By empowering design executive Jony Ive and implementing a focused product matrix, Jobs rebuilt Apple from a flailing company into a design-led innovator that redefined consumer electronics. This ten-year streak of unbroken hits, beginning with the iMac's revolutionary aesthetic, demonstrated how design excellence and organizational vision could drive both market dominance and lasting cultural impact.