Steve Jobs의 망명기 – NeXT Computer 시절을 다룬 신간

Jobs's years at NeXT and Pixar taught him that success requires balancing hardware ambitions with actual market demand and software innovation—lessons that became foundational to Apple's iPhone dominance. Today's Apple faces a similar inflection point: under John Ternus, the company is shifting from revolutionary hardware innovation to sustaining mature products while integrating AI, reflecting the disciplined, software-centric strategy Jobs learned through failure. This historical perspective illuminates why Apple's current AI pivot and Google partnership represent strategic maturity rather than innovation abandonment.