SOOP, 여자 프로배구단 AI페퍼스 품는다…스포츠 사업 확장

SOOP's acquisition of women's volleyball team AI Peppers marks a strategic shift from pure streaming platform to integrated sports business operator. By combining its content production expertise with esports team management experience, SOOP aims to create a new model that strengthens both operational stability and fan engagement through real-time interactive content. This move exemplifies how media platforms are expanding beyond distribution to become direct stakeholders in sports IP development and monetization.