SOOP, 젠지와 2028년까지 동행

SOOP's extended partnership with Gen.G through 2028 secures exclusive player broadcasts and collaborative content, strengthening the streaming platform's esports position. By maximizing fan-player interaction across individual streams, collaborative shows, and offline events, SOOP enhances both platform value and revenue potential. This reflects the broader esports trend of vertical integration, where streaming platforms consolidate content rights and control audience access.