SOOP, 광고 매출 비중 29%로 '쑥'…플랫폼 부진 만회

SOOP's advertising revenue surge to 29% of total sales, driven by content creator partnerships, demonstrates how streaming platforms are pivoting toward sustainable growth when core business stagnates. More significantly, the Nexon data integration represents an industry inflection point—turning gaming and streaming from separate ecosystems into unified platforms where user engagement generates compounding network effects. This convergence model addresses the fundamental challenge of streaming platform saturation by creating lock-in effects through gaming partnerships.