Snap Breaks Into Consumer AR Market with Specs Launch

Snap delivers on CEO Evan Spiegel's 2026 promise to launch consumer AR glasses with Specs, a fully standalone device positioned between Meta's Ray-Ban smart glasses and Apple's Vision Pro. At $2,195, Specs combines proprietary liquid crystal on silicon display technology with dual Snapdragon processors, offering up to four hours of battery life and advanced hand tracking capabilities. This launch marks a pivotal moment for mainstream AR adoption, as the company signals its commitment to wearable computing leadership.