SKT, 대학생 맞춤형 T멤버십 혜택…캠퍼스 커피드림카 운영

SK Telecom is shifting toward a highly participant-driven marketing model by directly integrating student feedback from its CX Campus program into T Membership operations. This move illustrates a broader industry trend where telecommunication companies leverage user-generated insights to provide hyper-personalized benefits that align with the specific lifestyle patterns and academic schedules of younger demographics.