SKT, '굿 체인지' 캠페인 전개…업무·고객경험 혁신 여정 공개

SK Telecom's 'Good Change' campaign marks a strategic evolution beyond traditional top-down transformation narratives, leveraging employee stories and customer co-creation to validate AI adoption and customer experience improvements. This grassroots approach directly addresses the trust deficit that often undermines large-scale digital transformations in enterprise settings. The initiative demonstrates that sustainable organizational change requires transparent, participatory engagement rather than isolated technology implementation.