SKT 고객신뢰위 출범 1년…“고객 중심 변화 정착시킬 것”

SK Telecom's Customer Trust Committee emphasizes that customer-centric organizational transformation must be sustained and deeply embedded across the company, not a temporary crisis response. The committee is implementing a bidirectional communication structure where customer feedback reaches senior decision-makers while the company's direction is transparently communicated back to customers, with proactive systems to identify and address dissatisfied customers before they leave. As AI-based services expand, the committee will serve as a critical checkpoint to ensure technological advancement doesn't compromise human trust and customer experience.