SKT, 1년 만에 통신사 이용자 만족도 '선두 탈환'

SK Telecom's return to #1 customer satisfaction represents a significant recovery from last year's security crisis, demonstrating how traditional service quality improvements can rebuild consumer trust in the telecom sector. The MVNO market is experiencing unprecedented disruption as fintech players like Woori Bank challenge established operators, reshaping competitive dynamics and forcing traditional MVNOs to reassess their market position. Meanwhile, SK Telecom's lagging security satisfaction score (29%) reveals a critical vulnerability—providers must balance service improvements with robust cybersecurity investments to sustain competitive advantage.