SKT 에어, 요금제 미가입 회원에도 포인트 혜택 개방

SKT's opening of loyalty rewards to non-subscribers on its Air MVNO service signals a strategic shift toward ecosystem monetization beyond telecom connectivity. By leveraging gamified missions and an integrated marketplace with 1,000+ partners, the company democratizes access to rewards while building user stickiness and retention. This reflects how MVNOs increasingly compete through fintech and lifestyle integration rather than pricing alone.