SKB 'B tv+', 누적 시청 1억 시간 돌파

SK Broadband's B tv+ has successfully leveraged the 'streamflation' trend by offering a cost-effective alternative to expensive global OTT services, leading to high engagement and significantly reduced churn. This growth signals a strategic shift where domestic IPTV providers reclaim market share by bundling vast content libraries with aggressive pricing and offline lifestyle benefits.