SEO for Multilingual WordPress Sites: Hard Lessons from Ranking in 17 Languages

After two years of multilingual SEO across 17 languages, the author shares key lessons: proper hreflang tags are essential to avoid duplicate content issues, crawl budget management is critical when dealing with 30,000+ URLs, and localized (not just translated) long-form content with language-specific keywords and internal linking structures consistently outperforms direct translations.