Search에서 새 광고 형식을 테스트하고 Direct Offers 파일럿을 확장 중

Google is fundamentally reshaping Search advertising by integrating Gemini AI to deliver contextual, conversational ad experiences that significantly improve purchase confidence—75% of AI Mode users report faster, more confident decisions. This shift from static ads to AI-mediated commerce represents a critical evolution in how consumers discover products and how advertisers must optimize their campaigns going forward. The expansion across shopping, travel, and lead generation signals Google's broader strategy to make advertising more actionable and commerce-driven.