SaaS Pricing: How to Model MRR, LTV, and CAC

The article explains how SaaS founders should model MRR, LTV, and CAC to make data-driven pricing decisions rather than guessing based on competitors. It provides formulas for each metric, emphasizing that an LTV/CAC ratio above 3x is healthy and that reducing churn has the largest impact on lifetime value. It also covers pricing psychology tactics like anchoring, decoy pricing, and annual discounts.