Roku Captures Half of US Streaming Market With 100 Million Households

Roku has achieved a major milestone with 100 million households now using its devices, representing over 50% of US broadband homes and solidifying its position as the leading streaming platform. By combining hardware dominance with its own streaming services like Roku Channel and a 28% smart TV OS market share, Roku exemplifies how early movers can build defensible ecosystems in rapidly evolving digital entertainment.