Rivian Hit with Class Action Over Unmet Self-Driving Promises

Rivian is facing a significant class action lawsuit alleging it made false and misleading claims about autonomous driving capabilities in its first-generation R1T and R1S vehicles, particularly regarding Level 3 autonomy features that the company promoted for five years but never delivered. This case underscores growing accountability in the EV industry around self-driving marketing claims, as regulators and consumers increasingly scrutinize whether manufacturers can back up ambitious autonomous vehicle promises. The outcome could set important precedent for how EV makers communicate autonomous features and impact marketing strategies across the industry.