How AI Tools Are Weaponizing Redditors Against World Cup Scalpers

Reddit's r/WorldCup2026Tickets community has mobilized an AI-driven countermovement to FIFA's expensive and opaque ticketing system, creating free tools like SeatSidekick to expose real-time pricing and identify deals. The grassroots effort mirrors the GameStop-style 'HOLD' resistance, with 140,000+ members coordinating to refuse inflated prices and collectively drive costs below face value. This shift signals how AI and community organization can disrupt corporate pricing power, prompting regulatory investigations from state attorneys general into FIFA's practices.