Stop Treating Prompt Engineering Like Copywriting: It's Systems Architecture

The article challenges the misconception that prompt engineering is a writing skill—in production environments, it's fundamentally about systems design. Success depends on context management, constraint design, tool availability, evaluation mechanisms, and data governance, not just wording. This matters because organizations often misdiagnose AI failures as 'bad prompts' when the real issues lie in architectural decisions about data sources, retrieval logic, and output validation.