AI's Hidden Price Tag: The Tokenomics Crisis Reshaping Enterprise Strategy

As generative AI adoption accelerates across enterprises, token costs are spiraling beyond expectations, turning budget management into a critical C-suite concern. Companies like Meta, Uber, and Salesforce are publicly acknowledging financial strain, elevating 'tokenomics'—the cost management of AI usage—from a technical detail to a strategic business priority. This shift signals that long-term AI ROI depends less on adoption speed and more on operational cost control.