Prediction markets want the Oscars to be your gateway drug to betting on everything

Prediction market platforms like Kalshi and Polymarket are increasingly embedding themselves into entertainment events like the Oscars and Golden Globes, partnering with media institutions such as Rotten Tomatoes to normalize betting on cultural outcomes. Critics argue this 'everything is gambling' culture erodes appreciation for art and transforms awards season into sportsbook-style speculation, though trading volumes continue to surge.