PP업계 “콘텐츠 수익배분·광고규제 개선 시급” 정부 건의

Korea's broadcasting sector faces critical inequities where content creators receive only 41.4% revenue share compared to 50-70% in other media industries, while enduring stricter regulations than competing OTT platforms. These structural disadvantages threaten Korea's ability to sustain its K-content advantage globally. Policy reforms addressing revenue fairness and regulatory parity, backed by dedicated government institutions, are essential to secure the sector's competitiveness and growth.