Perplexity's 'Incognito Mode' Exposed as Privacy Theater in Data-Sharing Lawsuit

A lawsuit alleges that Perplexity's 'Incognito Mode' provides no actual privacy protection, with conversations systematically shared to Google and Meta without user consent or knowledge. The scope of the breach—affecting all users regardless of subscription or privacy settings—underscores a critical vulnerability in AI services where backend data flows often exceed what users expect from privacy-focused tools. This case demonstrates how marketing-driven privacy claims can mask systematic data extraction, affecting millions of unsuspecting users.