Oura enters India’s smart ring market with the Ring 4

Finnish smart ring maker Oura is launching its Ring 4 in India starting at ₹28,900, competing directly with local rival Ultrahuman in a market where shipments fell 30.6% in 2025 and average selling prices dropped 8.7%. Oura differentiates itself as a premium health device with a subscription-based insights service, while the broader Indian smart ring market remains niche with limited awareness and constrained competition.