ended6월 17일· 1 sources

Why Nobody Clicks Social Share Buttons: What Millions of Users Reveal

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Why it matters

Social sharing buttons consistently achieve click rates below 0.25% across different platforms and audiences, revealing this is a fundamental design flaw rather than a platform-specific issue. Data from GOV.UK, Moovweb, and Luke Wroblewski show users prefer to manually copy and paste links, making social buttons a textbook case of feature bloat that consumes development resources without providing user value. This consistent pattern suggests designers should seriously reconsider whether social sharing buttons belong in their interfaces.

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social sharingclickthrough ratesuser behaviorUX researchfeature adoption

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