MS 코파일럿코워크, 구글·슬랙과 다른 점은 'M365 업무 맥락'

Copilot Cowork differentiates from competitors by leveraging M365's native organizational context—emails, documents, meetings, team relationships—enabling AI agents to understand business workflows at human level without manual data linking. However, the real competitive challenge revealed by Microsoft's report is the 'Transformation Paradox': employees' AI adaptation pressure (78% in Korea) vastly exceeds organizational alignment with leadership AI strategy (16%). This gap suggests that companies winning with AI will prioritize organizational 'absorption'—building learning systems that distribute AI expertise company-wide rather than merely adopting the fastest technology.