Meta, Instagram, Facebook, WhatsApp 구독 출시

Meta is launching multi-tiered subscription services across Instagram, Facebook, WhatsApp, and Meta AI to diversify revenue beyond advertising and extract greater value from its saturated user base. The rollout—ranging from $2.99 consumer Plus plans to $49.99 creator tier services—signals a strategic pivot toward recurring revenue while strengthening creator and business ecosystems. This expansion represents Meta's bet on capturing untapped monetization potential amid slowing user growth in mature markets.