ended6월 4일· 1 sources
Apple Doubles MacBook Neo Production as Demand Exceeds Expectations
MacBook Neo의 폭발적 인기, Apple 생산량 두배 증산으로 대응
Why it matters
Apple's MacBook Neo has dramatically exceeded sales expectations, forcing the company to double its 2026 production target and establishing that premium laptops at sub-$600 price points command significant market appetite. The success has redrawn competitive lines, with Dell directly positioning its redesigned XPS 13 against the MacBook Neo and implicitly acknowledging its threat to Windows dominance in the budget-premium segment.
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MacBook NeoA18 ProProduction rampDemand surgeSupply chain