From Clicks to Citations: Winning in the Age of AI Answer Engines

As AI-powered search engines like ChatGPT, Gemini, and Google's AI Overviews increasingly dominate user queries, the traditional SEO focus on rankings becomes less relevant. The new metric that matters is being cited as a trusted source within AI-synthesized answers. Success requires technical foundations—server-rendered content, clear structure, schema markup—paired with simple additions like llms.txt to remain visible and credible to AI crawlers.