LGU+, 팬페스트서 체험형 마케팅…“AI 편지로 마음 전하세요”

LGU+ shifts from plan-based telecom marketing to AI-driven experiential engagement, positioning telecommunications as an emotional connector rather than a commodity. By combining AI-powered letter generation with actual postal delivery and creator collaboration, the company demonstrates how enterprises can humanize customer interactions through memorable, tangible experiences. This signals an emerging trend where AI serves not just as an efficiency tool, but as a bridge for deeper emotional connections and brand loyalty.