LGU+ '심플랩', 고객 아이디어 1만건 돌파…서비스 직접 반영

LGU+'s Simple Lab successfully transforms customer feedback into service improvements through co-creation, collecting over 10,000 ideas within seven months and implementing 10% of them—demonstrating that treating customers as active designers rather than passive feedback sources drives measurable UX enhancements. This approach addresses the growing expectation in telecom markets that companies must respond to individual pain points in real-time to remain competitive.