LGU+, 고객 목소리로 서비스 혁신…1만여건 접수

LG U+ demonstrates a shift toward customer-centric innovation by collecting and implementing customer feedback at scale through Simple Lab, which is now integrated into its U+one app. With over 10,000 customer ideas submitted, the company shows how telecom operators can move beyond top-down service design to collaborative user-driven development. This approach addresses real pain points like call documentation, fraud prevention, and billing clarity, setting a potential benchmark for customer co-creation in the industry.