LGU+, 장기고객 대상 '레고랜드 RUN' 체험형 행사

LGU+ is shifting from transactional discounts to experiential loyalty programs, offering long-term customers curated experiences like LEGOLAND RUN events to strengthen emotional engagement. This strategy, combined with social media participation incentives, drives organic word-of-mouth marketing and deeper customer relationships. The approach reflects a broader telecom industry trend of competing through differentiated experiences and community engagement rather than price alone.