LGU+, 유심 업데이트·무료 교체 안내 1068만건 발송

LGU+ is rolling out a massive SIM card update and replacement program reaching 10.68 million customers, signaling the telecom industry's shift toward digital-first customer service. By enabling over-the-air updates and self-service replacements through mobile apps and websites without store visits, the company is modernizing service delivery while reducing friction for both MNO and MVNO customers. This initiative reflects the broader industry trend of eSIM adoption and streamlined digital experiences.