LG U+, 웰컴저축은행과 'AI 금융비서' 출시…업계 최초

This launch marks the first practical deployment of generative AI in Korean financial services, eliminating complex menu structures through natural language interaction. The voice-enabled AI assistant particularly addresses accessibility gaps for older users (60+), demonstrating how AI can democratize financial service access. This proof-of-concept is expected to accelerate adoption across Korea's financial sector, fundamentally reshaping customer experience and banking workflows.